The Free Solopreneur Operating System

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The Free Solopreneur Operating System

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The Solopreneur Operating System is my attempt to help you not make ANY of my mistakes. I’ve created this operating system to cover everything you’ll need to know to build or scale your online business. You can do it as a side-hustle, or build your empire.

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This is what we will cover in the Foundations section, some basic business stuff: a. We need to solve a problem b. Defining your niche/subniche c. Naming your brand d. Business Plan Template e. Sales

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This is probably the most important piece to start because if we don’t know who we are marketing to, we will fall on our face. There is a saying in the “marketing world”… “If you’re marketing to everyone, you are marketing to no one.”

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We spoke about the importance of having a plan and system in place to keep us focused and on track. Now that we know our niche and problem to solve, we can write our plan of action… a business plan.

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Branding is a HUGE topic and I am already working on a full course JUST for branding. But to very briefly touch on it here, it IS very important, BUT not what we need to focus ALL of our attention on FIRST.

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To start, this topic… copywriting and content writing, is the most important part of the whole Solopreneur OS. It is the way to build and grow your tribe… and ultimately your business. Without a tribe, an audience or attention… we don’t really have a business.

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The FIRST goal is to get them to stop scrolling by writing compelling badass scroll stopping headlines. This is also called A HOOK! AND, the goal of the scroll stopping headline is NOT to get them to buy anything, it is to get them to stop scrolling. The most important part of this website lesson is the functionality and flow rather than the platform.

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Now that we have talked about how to write content, I want to go over how to use the same exact techniques to write compelling newsletters that convert. These are different from marketing emails because they are HOPEFULLY already signed up. If not, you can get in trouble.

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So.. Linkedin is what I will be talking about most because it has worked best for me, but depending on your business, you might find Twitter, Facebook, Tik-Tok or whatever better, but the principles are the same.

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If we are lucky enough to get people to look at our profile after reading our content, we want to keep them there and hopefully offboard them to our website and get their info to put them on our newsletter and ultimately become paying clients/customers.

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I can’t stress the importance of this enough. Your internet presence, ie, your website, your landing page, your course, your social media pages… are your store front.

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I am going to start by reviewing the funnel. So we started with social, then we were able to offboard them to our website, now we get them to sign up for our newsletter. Once we get them to do that, we can market to them forever.

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Digital course digital course is our ‘Mid Ticket Item.’ Our “Low Ticket” item is our newsletter, and in my case, I also have LifeMastery School, which is a series of videos on personal development I did a couple years ago, but if you don’t have another “low or free ticket” item, the FREE newsletter is perfect!

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Lastly, I want to talk about Life Mastery School, which is a series of videos I made from my experience as a Life Mastery Coach over the last 17 years.

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I know we did our simple business plan in the start of all of this, but now we are going to talk about our Life Plan… our Dream Plan. We want to know what our vision is… what are we actually working towards.

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Study LMS video series. • Build healthy routines • Develop them consistently over time • Fill out your Business Plan for Life… Your Dream Plan

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About the teacher

Dennis Berry

I have been in the business world now for over 30 years. I’ve worked for a Fortune 50 Company and multiple Elite Marketing Firms.

My first sales job was 25 years ago where I learned about Sales Psychology which I found fascinating, but one day I realized I was working 60+ hours/week and making 25% of what my bosses were making. And they only worked 30 hours, had more vacation, and had nice cushy offices.