Hi everyone!
If you’re any kind of online business owner, let me share something that might just change the way you approach your work.
The most valuable asset in life is not your 401(k), your house, or your car. It’s attention.
We’re living in the most competitive online marketplace in history, with more noise, players, and distractions than ever before.
Millions of posts flood social media daily, and if we don’t have attention and systems to leverage it, we’ll get drowned out.
That’s why building your personal brand, especially on LinkedIn, needs to be your #1 priority in 2025 and beyond.
Here’s why it matters now more than ever:
1. The World is Watching: 3 Billion More People Online
In just the last 10 years, the number of people online has skyrocketed by 3 billion.
That’s an unprecedented opportunity, but it’s also a challenge. If you’re not visible, you’re invisible. All the degrees, certifications, and algorithm hacks in the world won’t sell your services if no one knows you exist.
A powerful personal brand ensures you’re seen by the right people – the ones who need your services, trust your expertise, and want to work with you.
2. The 90-9-1 Rule of Engagement
Not all attention is created equal. Here’s the breakdown:
- 90% of people are casual observers. They’re scrolling for entertainment or inspiration but have no intention of buying anything.
- 9% of people are DIYers. They consume free tips and try to piece things together themselves. Most of them won’t succeed because they’re unwilling to invest in the tools or expertise they need.
- 1% of people are serious buyers. These are your high-ticket clients—the ones ready and willing to pay $2,000+ for a solution to their problems.
Let’s put this into perspective:
If you’re visible to 100,000 people, only 1,000 of them are serious buyers.
Now imagine you’re competing with 10 million other entrepreneurs for those same 1,000 buyers. If your personal brand doesn’t stand out, you won’t even be in the running.
3. Zero-Click Content: The New Frontier
Have you heard of Zero-Click? This trend is reshaping how we think about engagement online.
There are actually 2 main definitions of this new “Zero-click” trend.
1. With the development of AI, our attention spans have gotten even shorter than just a year ago. People don’t even want to scroll down a whole page on Google these days… even if it’s just page one.
They want the answer NOW. And Google is actually providing them with that via their new AI search tools.
This means that all of the money you’re spending on SEO will not have the same effect.
2. The next is the idea that people don’t need/want to leave a platform like LinkedIn to get value from your content. Instead of driving them to a website or funnel right away, your content needs to deliver massive value upfront – right where they’re scrolling.
By building trust directly on LinkedIn, you position yourself as the go-to expert. Over time, when those 1% are ready to buy, guess who they’ll think of first? You. All of this just means if you’re not being seen, you’re invisible and will continue to sink into the background by those who are building large audiences. The good news… it isn’t impossible OR even as hard as it sounds…
BUT… it does require some time and effort.
Here’s the Bottom Line
If we want to thrive in this competitive digital space, we need to:
- Build a brand that grabs attention.
- Deliver immense value to build trust.
- Turn followers into clients with proven systems.
It’s not enough to show up anymore. We need to dominate. Because once we have a loyal audience that knows, likes, and trusts us, the sky’s the limit.
So if you’re ready to take your brand to the next level…
Join our FREE Epic Entrepreneurs Community today and unlock the tools, resources, and systems you need to thrive in 2025 and beyond.
Here’s what’s waiting for you:
- Resources and templates to boost your brand.
- Weekly coaching sessions to keep you on track.
- A supportive community of like-minded entrepreneurs
Plus, everyone who joins in 2024 will get a free 1:1 onboarding call with me.
(I usually charge $497 for the call alone… so join quickly, before it’s gone!)
Don’t wait—take the first step toward becoming unforgettable on LinkedIn.
Wishing you massive success! Dennis Berry CEO, Epic Entrepreneur Media
