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January 15, 2023

Read time: 4 minutes“The riches are in the niches!”Our niche, or sub-niche, is probably the most important piece of our business to really “nail down” before we start investing time and resources into it.There is a saying in the marketing world… “If you’re marketing to everybody, you are marketing to nobody.”We need to be very targeted

Defining our subniche

December 2, 2022

Read time: 4 minutesSome people think that business plans are a waste of time, but I disagree and so would MILLIONS of successful small, medium AND big business owners. There are many successful solopreneurs now who have digital courses that you may have seen and they don’t talk about the business plan, but I promise

How to Write a Solid Business Plan

November 27, 2022

Read time: 4 minutesIn this edition of The Friday Entrepreneur, we are going to discuss the best copywriting tips for perfect marketing emails.Before I start though, please note… These are awesome strategies for really diving deep into crafting a perfect email, BUT at the end of the day, this is the simple formula:A marketing email

Perfect Marketing Emails

October 15, 2022

In this edition of The Friday Entrepreneur, we are going to discuss the BASICS of using LinkedIn for your business, which is, of course, crucial for pretty much any type of business, unless you are a movie star or someone who wouldn’t benefit from the professional LinkedIn demographic.But, for us online entrepreneurs hoping to sell

Linkedin For Business

September 12, 2022

Read time: 4 minutesIn this edition of The Friday Entrepreneur Newsletter, we will be discussing how to optimize your website AND the importance of doing so.How To Optimize Your WebsiteDid you know… The average user will not wait longer than 3 seconds for a website to load, and it should be interactive in less than

How To Optimize Your Website